Wings and Things
A complete brand identity for Wings and Things, a wings bar with a loud personality. Hand-drawn lettering, sunburst patterns and a steady stream of posters for its quiz and board game nights.
- Social Media
Wings and Things is more than a place to eat wings: it hosts quiz nights, board game evenings and live events. The brand needed to feel as fun as the experience itself, and to give the team an endless supply of posters and posts to keep regulars coming back every week.
Art direction
We created hand-drawn lettering and a bold sunburst pattern that gives every piece of communication the energy of a night out. A warm, saturated palette makes the brand feel friendly and appetising.
Playful twists on pop culture, such as “Catan: Lord of the Wings” and “Hallowings”, turn each event into something people want to share.
Creative process
Because the venue runs events every week, we designed a flexible poster system rather than one-off designs. Layouts, lettering and illustrations can be recombined quickly for quiz nights, game nights, holidays and promotions.
We also directed campaign photography that shows real people enjoying the food, making the brand feel lively and approachable.
Wings and Things now has a distinctive, instantly recognisable brand and a content system that makes weekly promotion fast, consistent and fun.
