Fleetbook
A complete brand identity for Fleetbook, an AI-powered fleet management platform. A bold F mark and an electric-blue system built to connect, monitor and manage, from app to flags.
- Branding
Fleetbook is an AI-powered platform that helps companies connect, monitor and manage their fleets. As a software product in the transport industry, it needed a brand that feels technologically advanced while remaining clear and approachable for fleet managers.
Art direction
The F symbol is built from simple geometric forms inside a solid square, so it reads as an app icon from the very first sketch. A small chevron in the wordmark points forward, hinting at movement and direction.
Helvetica Now Display keeps the voice neutral and precise, while a palette of deep navies, cool greys and a single Route Blue communicates technology and trust.
Creative process
We designed the symbol to work first where users meet the product most often: the app icon and social avatar. From there we built the colour system and a pattern of arrow-shaped bands that adds motion to banners and covers.
The identity was then tested on large formats such as flags carrying the three verbs of the product (connect, monitor, manage), so Fleetbook looks just as strong at industry events as it does on screen.
Fleetbook now has a focused, modern brand that clearly positions it as a technology company in the fleet management market.
