WeTrade Irrigation

A complete brand identity for WeTrade Irrigation, built on a bold green and charcoal palette and a dynamic stripe pattern that carries from packaging and fleet to merch and the web.

Branding

WeTrade Irrigation supplies irrigation equipment, an industry where brands often look technical and forgettable. The company needed a modern identity that would make it stand out to farmers and partners, and work consistently across products, vehicles and digital channels.

Art direction

We built the identity on a bold green and charcoal palette, a natural link to agriculture and growth with a modern edge. A dynamic stripe pattern inspired by flowing water and irrigation lines gives the brand energy and makes it instantly recognisable.

The logo is simple and robust, designed to be legible on everything from small labels to the side of a delivery truck.

Creative process

We started with the brand core (logo, colours and pattern) and then applied it to every touchpoint: shipping boxes, staff ID badges, stationery, flags, tote bags and the delivery fleet.

Finally, we extended the system to the website, so the brand experience is the same online and offline.