Route One Go
A complete brand identity for Route One Go, an ELD and fleet technology provider for US truckers. A forward-pointing cursor mark, deep slate tones and a crisp green accent that make compliance feel simple.
- Branding
Route One Go offers ELD devices, AI dash cams and GPS tracking to trucking companies in the US, with clear pricing and full service. In a market full of technical jargon and confusing plans, the brand had to feel modern, trustworthy and simple, the opposite of overpaying for compliance.
Art direction
The mark is a navigation cursor pointing forward, a nod to the road ahead and to the moment a driver taps to get started. It pairs with a bold, italic routeone wordmark and a compact GO lockup that works as an app icon or avatar.
Archivo gives the brand a clean, technical voice with a clear hierarchy from headlines to small print, while a palette of near-black, slate and cool greys lets a single bright green carry every call to action.
Creative process
We turned the cursor into a working element of the system: it points to key messages, marks progress and becomes a road-line motif in banners. A fine grid and a dot pattern add structure to backgrounds without competing with the content.
The identity was then applied to business cards, social profiles and product posts for the ELD, dash cam and GPS offers, so every touchpoint speaks the same simple, price-led language.
Route One Go now has a focused, confident brand that makes fleet technology feel approachable, and gives every offer a clear, consistent look.
